Smaller Th!ngs is female founded, mama tested and approved. Our design approach is to create things that put the "fun" back in functional and are made to last so that you can buy less and your kids can wear longer. From our materials to our partnerships, we’ve created our brand of kids’ essentials with both the planet and its people in mind.

Boy holding ukulele

New City Pajamas are here!

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Girl crossing hands with eyes covered while smiling

The pajamas everyone is raving about

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Ltd. Ed.

Let us help celebrate their big day

We think kids' birthdays are kind of a big deal around here. That is why we made birthday pajamas to help celebrate the day they've been waiting 365 days for.

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Why Organic Cotton?

Earth's Best Material Friend

We’ve decided to ditch conventional cotton and leave bamboo to the pandas. Instead, we only use what we like to call Earth's best “material” friend – organic cotton.

Unlike conventional cotton, organic cotton is grown without the use of pesticides and insecticides, and, unlike bamboo, organic cotton is manufactured without the use of harsh, harmful chemicals. So, to do our small(er) part in protecting the Earth and those making our product, we’re all in on organic. This makes for a clean, durable, and comfy product you can feel really good about putting on your small(er) one.

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Free and Easy Returns

It's true and believe
us when we say it's as easy as 1,2,3

100% Organic Cotton

On a mission to do our small(er) part
and use materials that prioritize
the planet and its people

Unique Artist Prints

We partner with worldwide
artists to bring you the
most fun and unique prints

Washer Friendly

We create things that last wash after wash
and wear after wear, so that they
are hand me down material.