“Many small people, who in many small places, do many small things
that can alter the face of the world.”
- Kani Alavi and Muriel Raoux, East Side Gallery, Berlin
We're doing our small(er) part to make a positive impact.
Organic cotton
When it comes to cotton, we only use fibers that are Global Organic Textile Standard (GOTS) certified. This means that our producers and manufacturers say no to nasty chemicals and yes to safe employment practices.
Recycled fibers
Select pieces of our collection and, obviously, our packing materials are crafted using recycled fibers. We just can’t waste for you to get your hands on them.
Ethical manufacturing
We treat people like...people. Our products are made by adults, in a safe work environment, for a living wage.
Our Story
The small(er) things add up.
We’re all about empowering you and your kids with cool, unisex essentials, in hard-to-find colors, that all magically work together.
And, starting with small(er) steps, we hope to effect positive change within the kidswear industry and beyond.
In addition to eco-conscious and ethical production, by way of quality and design, our styles have built-in hand-me-down potential. So you can buy less and your kids can wear more.
Capsule Wardrobe
A capsule wardrobe for kids. Genius, really.
As parents, when we say we have "just a minute," we really mean it. Our brand was born out of the wild idea that taking one of those rare minutes to browse our collection should be exhaustive, not exhausting.
We’re on a mission to free up time, energy, and money for parents. So, we’ve consciously curated a capsule wardrobe for kids.
A capsule wardrobe is a small(er) collection of pieces so easy to pair, you'll actually have time to sit back and enjoy that cup of coffee you made two hours ago. Or respond to that text your friend sent you last week (don’t worry, we won’t tell anyone you forgot).
LMTD Edition Collaborations
Clothes that say "we're cool parents" (even if your kids don’t buy it).
Kids are the keepers of creativity. Determined to complement those notorious imaginations, our collection features unique, limited edition graphics designed by phenomenally fun artists.
